Talent management is a new concept, which has been recently identified but quite difficult to measure. Talent management is a set of integrated organizational HR processes designed to attract, develop, motivate and retain the talented employees. The goal is to create high standards of performance so that the organization can meet its pre-determined objectives. Talent not only contributes greatly to the organizations productivity but also the employee performance leading to overall success. Hence talent management is beneficial to both the organization and the employees. Employees benefit from higher levels of motivation, commitment, job satisfaction, increased knowledge, career development etc. The organization benefits from higher rate of productivity, reduced level of employee turnover, employee commitment leading to the accomplishment of business goals. The various talent management strategies include talent identification, attraction strategies, recruitment and selection, performance management, training and development, career development, retention of talent, compensation, Succession planning. Talent deals with future potential hence it is measured in terms of certain attributes like risk-bearing capacity, high level ambition, competitiveness, learning from mistakes.