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VOL. 1, ISSUE 6 (2016)
Corporate social responsibility in sports: A critical review
Authors
Vimal Kishore
Abstract
Sport is not as simple as playing the actual game, it goes beyond than what happens in the field of play, the players or associations, they continue their commitment to business by behaving ethically and contributing to economic development while improving the quality of life of the local community and society at large. From strategic and commercial angles, corporate social responsibility can definitely be applied in the sports industry as an innovative tool to achieve profitable value creation. It will not only benefit the corporate sector but also to the sports persons and all those who are directly or indirectly associated with sports as well. And eventually the interest, awareness and importance of sports will be felt by almost every section of the society. CSR is a topic with extensive research in regards to traditional corporations; yet little has been conducted in relation to the professional sports industry. The recent trend of sport organization involving in CSR has various impacts on the entire society. Corporate social responsibility can provide a great momentum for the maximum pace of the sports development in the society. The purpose of this paper, therefore, is to provide an overview about the nature and scope of CSR programmes that have sport at their core.
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Pages:44-45
How to cite this article:
Vimal Kishore "Corporate social responsibility in sports: A critical review". International Journal of Multidisciplinary Education and Research, Vol 1, Issue 6, 2016, Pages 44-45
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