Process improvements, new technology and innovations are required to address the driving forces and technical challenges faced by the refining, chemical and petrochemical industries. Economically speaking, R&D projects must be executed with a high degree of efficiency and, from a scientific standpoint; we must produce top quality results. In other words, we must produce more and better results with a shorter time between lab and industrial implementation; This is, obviously, an extremely difficult but not impossible task. This is primarily achieved by: Emphasizing process intensification through multi-functional reactors, integrating catalysis and reaction engineering, Promoting collaborations through strategic R&D.