This study was carried out due to the low reading interest of students in Indonesia, which made the government launch the School Literacy Movement program in 2016. The program is highly expected to increase the reading interest of students. Therefore, this study focused on the School Literacy Movement program to ascertain its development process and impact on students' reading interest. A qualitative method was used and the subjects were class VII and VIII students. Data collection was carried out in the form of interviews for class VII and VIII teachers and principals, observations, and questionnaires. The results showed that the School Literacy Movement program has a positive impact on students' reading interest. Therefore, from the calculation of the observation results, the reading interest of class VII and VIII students were classified as very good.