Since 2009, in order to solve the problem of insufficient practical ability of academic postgraduate students, the state has put forward and implemented the training plan for full-time professional postgraduate students. From full-time professional degree postgraduate university-enterprise cooperation to develop study of endogenous power of the parties, discusses the endogenous power of the parties and its driving mechanism, proposed the influence factors: full-time professional degree graduate student cultivation of long-term incentive mechanism, for advanced applied talents cultivation of university-enterprise cooperation puts forward a new model, It can be used for reference for the training of talents in various engineering colleges and universities.