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VOL. 8, ISSUE 2 (2023)
Increasing footfall at Rajkot zoological park: A case study in Improving weekend and festival tourism
Authors
Sheetal S Makwana, Dr. Bharatsinh M Gohil
Abstract
Zoos are famous recreational tourist place for gathering with family and friends. It is popular tourist attraction in most Societies. Zoos can play a vital role for public awareness towards ex-situ conservation. They are also serving for conservation of wildlife as well as gives opportunity for scientific research and for environmental education programs. Rajkot Zoological Park is visited by approx 7.5 lac visitors throughout the year. This research is based on secondary data collection for the month of January 2023. This paper explains scenario of Children, Adult and Senior Citizen count is increases in weekend and festival days. By collecting secondary data, visitors flow has increased in weekend and festival days enhancing due to public holidays, school tours, and attraction towards Wildlife. This study shows student numbers are increases due to school tour in working days inspire zoo management to organize more educational programs. This study can serve as a useful guide for the management of Rajkot Zoo, highlighting the need to prioritize services and enhance facilities in order to provide visitors with a more satisfying experience. By taking steps to improve the overall quality of the visitor experience, the zoo can increase visitor satisfaction and build a strong reputation for itself, which can translate in to increased revenue, repeat visitors and sustain success over time.
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Pages:100-103
How to cite this article:
Sheetal S Makwana, Dr. Bharatsinh M Gohil "Increasing footfall at Rajkot zoological park: A case study in Improving weekend and festival tourism". International Journal of Multidisciplinary Education and Research, Vol 8, Issue 2, 2023, Pages 100-103
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