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VOL. 9, ISSUE 1 (2024)
Evolution of marketing management philosophies: A Study
Authors
Sandeep Kumar
Abstract

Marketing as a concept has evolved over a period. It has augmented the process of exchange as an economic activity and there are five concept associate with marketing. They are “Production Concept”, 2) Product Concept, and 5) Selling Concept, 4) Marketing Concept, and 5) Societal Concept.

The greatest confusion in understanding marketing is the confused line of difference between selling and marketing. While selling is product focused and looks after the interest of the seller, marketing takes a more welfare view and key focus of marketing is consumer satisfaction than sales. Marketing plays a pivotal role in the development process of a country in Indian market are indications that there is a revolution undergoing in Indian Market.
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Pages:1-2
How to cite this article:
Sandeep Kumar "Evolution of marketing management philosophies: A Study". International Journal of Multidisciplinary Education and Research, Vol 9, Issue 1, 2024, Pages 1-2
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