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VOL. 9, ISSUE 1 (2024)
The quality of cafeteria services on customer satisfaction at a State University of northern Mindanao, Philippines
Authors
Trizha Kyra Feb G Baguio, Sofia C Naelga
Abstract
The study focuses on determining the correlation
of food service attributes on customer satisfaction in cafeteria services at the
State University of Northern Mindanao. The respondents of this study were
selected based on non-random criteria and from the general community of the
university, namely students, teachers, office staff, and other personnel. Among
the 126 respondents, 25% were aged between 16-25, 25% were between 26-35, 25%
were between 36-45 and 25% were between 46-65 years old. Furthermore, approximately
half of the respondents were staff of the cafeteria (50%), 24% were instructors
and 26% were students. The study utilized a quantitative descriptive research
design in which descriptive analysis with a frequency procedure is employed to
summarize categorical variables, providing an overview of participant
demographics and preferences for food service attributes categorized by age
groups. Also, data from this study underwent a correlation analysis to
illustrate the strength of relationships among the variables, and all of these
analyses were carried out using SPSS version 20. The findings revealed that
food service attributes like quality of food and beverage (mean=28), quality of
service (mean=16), quality of setting (mean=17), and price and value (mean=7)
have a highly positive correlation with the customers' overall satisfaction
(mean=14). Therefore, the hypotheses of this study are accepted. The study made
recommendations based on the findings that are highly suggested to the
university cafeteria management, concessionaires, and administrators to enhance
the overall cafeteria experience and customer satisfaction.
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Pages:124-128
How to cite this article:
Trizha Kyra Feb G Baguio, Sofia C Naelga "The quality of cafeteria services on customer satisfaction at a State University of northern Mindanao, Philippines". International Journal of Multidisciplinary Education and Research, Vol 9, Issue 1, 2024, Pages 124-128
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