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VOL. 9, ISSUE 3 (2024)
The potential of medical tourism in internationally accredited Hospital by utilizing digital marketing technology in Indonesia: A proposed theoretical framework
Authors
Mochammad Chairul Ihsan, Deru R Indika, Cattleya Rejito, Muhammad Fabian Faturrahman
Abstract
The development of medical tourism in
Indonesia has been gaining traction since 2017, with significant strides made
in 2019 following the government's formal commitment to the sector. This
official declaration ignited widespread enthusiasm and defined the
responsibilities of various ministries in the industry's growth. Despite this
momentum, the feasibility of establishing a robust medical tourism sector in
Indonesia remains uncertain, particularly when compared to established
destinations like Thailand, Malaysia, and Singapore. Nonetheless, Indonesia has
the essential elements required to build a successful medical tourism industry.
This study highlights that, although the industry is still in its conceptual
phase, it is progressing in the right direction. The adoption of digital
marketing technology is identified as a key strategy to expedite the
realization of Indonesia's medical tourism potential.
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Pages:11-15
How to cite this article:
Mochammad Chairul Ihsan, Deru R Indika, Cattleya Rejito, Muhammad Fabian Faturrahman "The potential of medical tourism in internationally accredited Hospital by utilizing digital marketing technology in Indonesia: A proposed theoretical framework". International Journal of Multidisciplinary Education and Research, Vol 9, Issue 3, 2024, Pages 11-15
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